My social media content experience spans both static and video assets, developed for a variety of major brands including ANZ, Drakkar Group, Godfreys, Munro Footwear Group and more. Each project was tailored to the platform, audience, and brand objectives—whether it was creating polished, on-brand visuals for ANZ’s corporate communications, dynamic promotional content for Godfreys’ product ranges, or engaging seasonal campaign pieces for Munro Footwear Group. I was involved across the full content lifecycle, from initial strategy and concept development through to scripting, shoot direction and final edits. With a strong focus on storytelling, consistency, and performance, my work is designed to drive engagement and reinforce brand identity across all digital channels.