eDM’s
My eDM portfolio features targeted campaigns created for Godfreys, Munro Footwear Group, and ANZ, each tailored to drive engagement and conversion through effective design and messaging. For Godfreys, I produced promotional eDMs that combined strong visual hierarchy with clear calls to action, helping to boost product visibility and sales. Campaigns for Munro Footwear Group focused on seasonal launches and brand storytelling, balancing editorial content with e-commerce functionality. For ANZ, I developed corporate communications with a focus on clarity, accessibility, and brand alignment. Across all eDMs, I ensured mobile responsiveness, consistent branding, and strategic use of data insights to refine content and maximise impact.