My photography direction portfolio highlights a range of campaigns for leading footwear brands, each with its own distinct identity and audience. For Williams, I focused on a lifestyle-driven approach, showcasing comfort and everyday wearability in real-world settings. Midas and Mollini required bolder, more fashion-forward imagery that captures the brand’s contemporary edge. With Mathers and Colorado, I directed shoots that emphasise sophistication and premium styling, while for Diana Ferrari, the visual direction combined elegance with a touch of effortless femininity. Throughout these projects, I managed a team of photographers and oversaw every aspect of production – from location sourcing and styling to retouching – ensuring consistency, quality, and a cohesive visual narrative across all content.